This airship is currently used for promoting the Despicable Me 2 movie in the United States, and of course, the name of the blimp is "Despicablimp".
The airship is 48 meters long, and was completely wrapped with a vinyl image, or to be more specific, with 1680 unfolded patches, having and average area of about one square meter each. The printout was 1.5 meters by nearly 1500 meters. 798 megapixles where used. The image unfolding was done in TouchCAD by Lundström Design in Stockholm, and the production by Team Production Ltd in Gosport, England.
Here is a link to the official web site for the Despicablimp. Here are some links to movies on YouTube1 and YouTube2. Here is a compilled version of the two movies. (3.39 minutes) For more details, download the press release in English, or the press release in Swedish (PDF format).